Today marks the start of the Hindu celebration of Diwali, the festival of lights. The holiday is celebrated throughout India and the Indian diaspora, usually with festive foods and a variety of small sweet treats, called Mithai. However we were interested to learn that a popular alternative to Mithai in India is chocolate, and Cadbury chocolate in particular. Writing for the New York Times, Priya Krishna describes the long-seated dominance of Cadbury, a British confectioner now owned by the multinational brand Mondelez, and their sweet milk chocolate “Dairy Milk” bars, in India. The company first got its foothold in India during British colonization, and it is still the main player in the Indian chocolate market. While many other food categories are dominated by local companies, Cadbury has only been growing in recent years. While Cadbury may still be synonymous with chocolate in India, Krishna describes a small handful of artisan Indian and Indian-American chocolatiers are trying to beat the company’s monopoly in India and the diaspora with their innovative small-batch chocolates.
Eating The World 