Tag Archives: cream puff

Shirohige’s Cream Puff Factory: A Ghibli-Inspired Delight in Tokyo

We recently returned from a trip to Japan, and our heads are still spinning from thinking about all the delicious food we ate while there. Watch this space for more Japan travel food content, but in the meantime, here is a taste of what is to come. First up on our trip recap is a place we have had on our “must-visit” list for years, Shirohige’s Cream Puff Factory (2 Chome-7-5 Kichijoji Minamicho, Musashino, Tokyo 180-0003, Japan). The signature cream puffs are made in the shape of the character Totoro (star of the 1988 animated film My Neighbor Totoro), one of the famous mythical creatures from the mind of Hayao Miyazaki and Studio Ghibli. Shirohige’s is owned by Miyazaki’s sister-in-law, and is actually authorized to manufacture cream puffs in this special shape.

The cream puffs come in one size and a variety of flavors: standard flavors custard and chocolate (600 yen apiece), and more rotating seasonal flavors including matcha, strawberry, chestnut and mango (640 yen), each indicated by a different hat or decoration. Plan My Japan has a list of the seasonal flavors for each month, ours were strawberry and matcha in June. We heard rumors of long lines, but when we arrived just before opening at 11 AM on a weekday there were only a few people ahead of us. In addition to the cream puffs, you can buy other small souvenirs or even boxed shortbread cookies in the shape of the smallest (chibi) Totoro, which made the perfect gift from friends and family at home. Be aware that the Kichijoji store itself is quite tiny, fitting only 2 or 3 at a time, and at this location there is no seating. There is another Shirohige location in the Tokyo area that has more seating, if that is a deal breaker (5 Chome-3-1 Daita, Setagaya City, Tokyo 155-0033, Japan). However, the Kichijoji store is closer to the Ghibli Museum, making it a natural stop on a Ghibli-filled day (which is what we did).

Even though it is considered a bit declasse to do so in Japan, we just ate our cream puffs right in front of the shop. Now, onto the cream puffs themselves… even the pickiest among us devoured them! The filling was generous and the pastry was fresh and crisp, and not soggy at all. The matcha and chocolate fillings were particular favorites. We highly recommended Shirohige’s for fans of Studio Ghibli and good pastry alike. Very rarely does a place that has earned Instagram fame due to its aesthetic creations live up to the hype. Fortunately, Shirohige’s Cream Puff Factory does just that.

Leave a comment

Filed under Reviews

Beard Papa’s Japanese Cream puff empire

JapanBeard Papa’s
2399 Telegraph Avenue (this location closed, various others open throughout the US)
Berkeley, CA

I (M) was in Berkeley for an academic conference, and naturally decided to take advantage of some West Coast eats that we don’t have in the Midwest. One place L and I kept hearing about was Beard Papa’s, a Japanese creampuff outlet with locations all around the Pacific Rim and NYC/New Jersey. With their Berkeley location just opened, I knew I had to stop in for some tasty cream puffs after a long day of lectures.

For starters, the best thing about Beard Papa’s has to be its logo. The white bearded, yellow hatted, pipe-smoking Alaskan fisherman (?) makes little sense as a creampuff symbol, but maybe that’s why he works so well. Whatever the allusion is, it is definitely memorable (maybe his face looks like a creampuff? You be the judge.)

il00001

It was late in the day when I made it inside, and was concerned they wouldn’t have what I wanted – and I was right. The ordering process is pretty simple: pick a pastry type (regular, cookie, or eclair) and pick a filling (Belgian chocolate, vanilla, or coffee). The flavors change from week to week – these are the choices this location had on this particular day. Regardless, the cookie crust (my favorite!) was out, so I settled on regular pastry with chocolate insides.

il00002

My verdict on the worldwide craze that is Beard Papa’s? Just OK. I cannot say I have much to compare it to in terms of creampuffs, but the pastry tasted, well, like a pretty standard pastry crust with pretty good soft ice cream center. Not that there wasn’t enough – the puff was much larger than I expected (a relative deal for $2.49) and more or less exploded with chocolatey goodness when I bit into it. But I definitely was not blown away by the offerings – maybe it was just the growing pains of a new establishment? I would definitely try one again if the opportunity presented itself, but as of right now, I find it hard to legitimate the worldwide obsession around the puffs.

Leave a comment

Filed under Reviews