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Picoleishion: Celebrity Popsicle Seller of Itaparica

brazilIn our travels we met perhaps the most amazing food cart purveyor in all of Brazil, nay, Latin America! His name is Picoleishion, and he is a one-man show based in the town of Itaparica, on the northern tip of the island of the same name. He sells picole, which is simply Portuguese for “popsicle” but he isn’t a normal popsicle seller. Picoleishion is readily identified by his gigantic sombrero, frenetic dance moves and the fact that his popsicle cart is actually a giant boombox blaring Axé hits like “Billie Jean” by Magary Lord. Check him out in action (and again). The Praia do Forte in Itaparica is idyllic and quiet, and Picoleishion is hard to ignore as he rolls across the beach blaring his tunes. Over the course of one beach day we sampled 4 picoles – Mangabation (Mango), Limation (Lime), Chocolation (Chocolate), and Amendoimshion (“Peanut” was basically a peanut butter popsicle –cool! que legal!). Picoleishion is definitely a charismatic guy – and had beachgoers dancing and posing for pictures, so it is no surprise to us that he is a minor celebrity and has made an appearance on the Jô Soares show, a Letterman-type talk show in Brazil (at the start of the clip below). We love you Picoleishion! Adorei Picoleishon!


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