Ube is having a moment in US food culture. The sweet purple yam flavor seems to be popping up all over in the US, in cakes, ice creams and donuts, mirroring its popularity in the Philippines, where it is incorporated into any sweet treat you can imagine. Ube is truly, shockingly purple, so you definitely won’t be able to miss it. We first had ube-flavored desserts at Village Creamery in the Chicago burbs, and we were hooked. Ube is a traditional flavor in the Philippines, and one of the most popular uses for it is in Ube Macapuno cake (ube = purple yam, macapuno = preserved coconut), a light and fluffy frosted cake with tons of bright-purple goodness. It is getting easier to find ube itself in the US, and you can also find ube powder in some well-stocked Asian groceries. Macapuno, preserved coconut, may be a little harder to find, but the Phil-Am Foods site has both ube powder and macapuno for sale online. Bake Happy has a recipe utilizing Ube Powder (seen below) and Bakanista has a recipe for a cake made with fresh ube (in some places you can even enhance your recipes with McCormick Ube Essence).